About Adnan Ghayas

About Me

I’m Adnan Ghayas, a telecom consultant and product management professional with over two decades of experience in network optimisation, digital transformation, and AI-driven telecom solutions. Throughout my career, I’ve worked with industry leaders like Vodafone, Ericsson, Deutsche Telekom, Sky UK, and O2 Telefonica, helping to launch and optimise high-impact telecom products and digital experiences.

I founded Commsbrief as a platform to share insights and help businesses and professionals navigate the ever-evolving telecom industry. My expertise spans 5G and network performance, telecom business cases, and training & knowledge sharing for industry professionals. I believe technology should empower people, and I enjoy collaborating with teams to create innovative solutions that truly make a difference.

What I Do Best in Telecom & Digital Transformation

• Network Performance and Optimisation: Improving RF performance, conducting network audits, and enhancing service quality for mobile operators.
• Product Management and Digital Transformation: Leading the full lifecycle of telecom and digital product launches.
• AI, AR and Next Generation Interactive Experiences: Creating AI powered AR solutions, interactive media, and customer engagement strategies.
• Business Strategy and Commercial Success: Developing business cases, pricing strategies, and revenue optimisation models.
• Training and Knowledge Sharing: Designing telecom training programmes and operational tools for teams.
• Service Enhancements and Post Launch Optimisation: Improving audio, video, and digital experiences for better customer engagement.

My Work & Achievements

Network Performance and Service Optimisation

Helping mobile operators and telecom vendors improve network efficiency and service quality.

• On-Site Consulting Engagement to Fix RF Testing Equipment for Drive Test Engineers of a Spanish Mobile Operator: Leading Telecom Equipment Provider
• Strategic Technical Sales and Consulting for Small Cells and Video Optimisation for a Mobile Operator in Asia: A Leading European Telecom Group
• GSM900 Network Quality Audit and Coverage Assessment in the Faroe Islands: Vodafone Faroe Islands
• Strategic Product Management for Network Optimisation Services Across 2G, 3G, and 4G: A Leading Telecom Equipment Provider

Product Management and Digital Transformation

Driving the launch and scale of innovative telecom and digital products.

• Driving Investment Success in P&L Business Case for Unified Communications Platform: A Major Global Mobile Operator
• Launching a Unified Communications Platform for Small and Medium Enterprises: Vodafone
• End-to-End Ownership of Mobile, Tablet, and Desktop Apps for Unified Communications: Vodafone
• Implementing Post-Launch Product Management and Support Processes for a Fibre Broadband Service: A Leading UK Telecom & Media Company

AI, AR and Next Generation Interactive Experiences

Bringing AI and AR innovations to digital platforms to create engaging user experiences.

• Launching a Karaoke App to Turn TVs into a Stage for Singing, Recording, and Social Sharing: Sky UK
• Bringing AI-Driven AR Filters and Auto-Framing to Smart TV Karaoke: Sky UK
• Launching the Zoom Rooms App on Smart TV for Video Calling and Collaboration: Sky UK

Business Strategy and Commercial Success

Developing business cases, pricing models, and sales strategies that drive growth.

• Revamping Service Quality Business Cases for Revenue Alignment and KPI Accuracy: A Leading European Telecom Group
• Data-Driven Tariff Optimisation for Mid-Market Business Retention: O2 Telefonica
• Developing Competitive Mobile Broadband Tariffs for Data-Only SIMs in the SoHo Segment: O2 Telefonica
• Developing a Tool Rental Service for Global Service Delivery Teams: Ericsson

Training, Knowledge Sharing and Operational Enablement

Helping teams scale their expertise with structured training and operational improvements.

• Hands-On Technical Training for RF Engineers on Mobile Network Testing with TEMS Investigation: Ericsson
• Strategic Roadmap Workshop for Expanding Music and Karaoke Experiences on Smart TVs: A Leading UK Entertainment Provider

Service Enhancements and Product Quality Optimisation

Ensuring high quality digital experiences through continuous improvements.

• Mobile Video Proposition and Solution Development Using Media Optimisation for HD/SD Streaming and Network Efficiency: A Major European Telecom Group
• Improving Smart TV Camera Image Quality for Better Large-Screen Viewing: A Leading UK Entertainment Provider
• Enhancing Smart TV Camera Audio for Stereo Recording and Dynamic Mode Switching: A Leading UK Entertainment Provider

Let’s Connect with a Telecom Consultant

Whether you need expert support in network optimisation, telecom product management, business case development, pricing strategy, commercial success planning, or AI-powered telecom solutions, I can help. Let’s work together to deliver real impact in 5G, digital transformation, and telecom innovation.