Case Studies
Welcome to my case studies page. Here, you’ll find a selection of projects I’ve led, organized into key categories. Use the menu above to navigate, or scroll down to explore.
These case studies showcase the projects I have delivered over the years across product management, business case development, pricing strategy, smart TV and media innovations, technology consulting, technical sales, telecom network strategy, and global service delivery. Each project highlights the challenges tackled, the approach taken, and the impact delivered.
All case studies are high-level summaries based on publicly available information and personal expertise. They do not contain any proprietary data, confidential materials, or sensitive details from my previous employers or clients.
Product Management & Business Case Development
Driving product success through strategy, execution, and post-launch optimization. From launching Unified Communications platforms to fine-tuning business cases that impact P&L, these projects showcase expertise in end-to-end product leadership.
- Revamping Business Cases for Improved Revenue Alignment and KPI Accuracy
- Launching a Unified Communications Platform for Small and Medium Enterprises
- Enhancing Investment Success in P&L Business Case for Unified Communications Platform
- End-to-End Ownership of Mobile, Tablet, and Desktop Apps for Unified Communications
- Implementing Post-Launch Product Management and Support Processes for a Fibre Broadband Service
Pricing, Tariffs, and Proposition Development
Monetization strategies that balance customer value and business growth. These case studies focus on data-driven pricing, tariff optimization, and network-efficient mobile video propositions, ensuring competitive and sustainable business models.
Smart TV & Consumer-Focused Innovations
Innovating at the intersection of entertainment and technology. From launching Smart TV apps for video conferencing and singing to enhancing camera image quality and audio performance, these projects highlight expertise in connected entertainment solutions.
- Launching a Video Conferencing App on Smart TV for Seamless Communication
- Launching an Interactive Singing and Social Sharing App on Smart TV
- Strategic Roadmap Workshop for Expanding Interactive Music Experiences on Smart TVs
- Enhancing Image Quality for Smart TV Camera on Large Screens
- Enhancing Smart TV Camera Audio for Stereo Recording and Dynamic Mode Switching
- Integrating AI-Driven AR Filters and Auto-Framing into a Smart TV Singing App
Telecom Network Optimization & Consulting
Enhancing telecom network efficiency and performance. These projects span technical sales for small cells, RF network optimization, and on-site consulting for engineers, driving improvements in coverage, capacity, and video quality.
- Strategic Technical Sales and Consulting for Small Cells and Video Optimisation for a Mobile Operator
- Strategic Product Management for Network Optimisation Services Across 2G, 3G, and 4G
- On-Site Technical Training for RF Engineers on Using Drive Testing Tools for Data Collection, Log File Analysis, and Reporting
- On-Site Consulting Engagement to Fix RF Testing Equipment for Drive Test Engineers
- GSM900 Network Quality Audit and Coverage Assessment in a Mountainous Island Region of Europe
Global Service Delivery & Tool Optimization
Optimizing resources for scalable and efficient telecom operations. This case study focuses on streamlining service delivery through strategic tool rental solutions, reducing costs while maintaining flexibility across global telecom teams.
These case studies showcase real-world projects where I have delivered measurable impact. The same expertise that drove these successful outcomes can help you solve complex challenges and make informed business decisions with confidence.
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