Strategic Roadmap Workshop for Expanding Interactive Music Experiences on Smart TVs
Company type: Media and telecommunications company
Customer type: B2C – Enhancing social entertainment experiences through interactive music innovations
1. Context
As Senior Product Manager, I was responsible for exploring opportunities to expand the smart TV platform’s interactive music capabilities. The platform provided core enablers for interactive entertainment, including:
- Web app integration
- API-based camera & microphone connectivity
- AR filters & interactive effects
- Session recording & social sharing
- Multi-device & cross-platform integration (TV & mobile)
The goal of this strategic roadmap workshop was to:
- Identify new opportunities for expanding interactive music apps.
- Assess user experience models, considering single-user (household) vs. multi-user (networked) engagement.
- Define user interaction methods, evaluating TV remote vs. mobile app control.
- Evaluate technical feasibility and align with the platform’s long-term roadmap.
2. Challenge
Key challenges included:
- Strategic Justification: Before proceeding, we needed to demonstrate the value proposition for expanding the interactive music category. This required quick market research and engagement projections.
- Proposition & UX Alignment: Ensuring that any proposed enhancements provided meaningful improvements to the platform’s entertainment experience.
- User Interaction Considerations: Determining how users would engage with the experience:
- Standalone vs. networked models: Would the experience be household-based or allow multi-user participation across different locations?
- TV-controlled vs. mobile-controlled interfaces: Evaluating accessibility and ease of interaction.
- Cross-functional buy-in: As this was a roadmap-level discussion, alignment was needed across product management, propositions, technology, and market research teams.
3. Approach
To drive structured discussions and generate actionable insights, I designed a hybrid workshop format with the following key steps:
- Hybrid Workshop Execution
- Hosted at the company’s London office, allowing for in-person collaboration in a dedicated session.
- Remote teams joined via Microsoft Teams, with discussions documented in Miro boards for real-time ideation and input.
- Structured Brainstorming on Key Themes
- Music genres & engagement formats → Expanding content variety to increase interaction.
- Gamification & social features → Exploring interactive challenges, competitions, and shared experiences.
- AR filters & visual customisation → Enhancing visual engagement with dynamic effects.
- User control & accessibility → Evaluating interaction models for TV vs. mobile app-based control.
- Real-Time Feasibility Checks: Engaged technology teams during the session to validate technical feasibility early on, ensuring only practical ideas were carried forward.
- Post-Workshop Refinement: Outlined potential opportunities for interactive music expansion, documented key insights, and structured a repeatable approach for assessing new interactive entertainment concepts.
4. Role & Achievements
As the lead facilitator of the workshop, I:
- Led the ideation process, ensuring discussions were structured, insightful, and action-driven.
- Facilitated cross-functional collaboration, aligning product, propositions, technology, and research teams.
- Defined key user interaction models, helping shape long-term roadmap decisions.
- Drove feasibility discussions, ensuring all proposed ideas were both strategic and technically viable.
5. Results
- Clarified next steps for potential interactive music expansion.
- Strengthened cross-functional alignment, setting the stage for future developments.
- Highlighted key areas for potential future consideration.
- Established a structured, repeatable approach for evaluating new entertainment ideas.