Product One Pager – Template with worked Example
Template & Example for new Product Managers and Business Owners
When you start a new business or a career in product management, the initial phases are tough. There is a lot to learn, and the pressure of delivering the product can make the overall process a little bit daunting. As a product manager or a business owner, you need to be in a position where you can convince your audience of the rationale behind your product. That is especially important when you have multiple decision-makers and when your product is compared with other products for prioritisation and funding.
One such document that comes in really handy in such situations is a product one-pager. Product One Pager is not a formal document like a roadmap or a business case. However, when your product goes into decision boards, you usually need to have a very summarised view of your product whilst making sure that you highlight the key points.
This one-pager template is based on experiences gained from many such governance meetings. It allows you to capture the key attributes of your product, including what it is, how it works, target customers, value proposition, USP and financials. In this document, slide 5 is the template and slide 6 is a worked example that uses the template.
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