Driving Success with Telecom and Digital Solutions Consulting

Welcome to Commsbrief Limited

Are you a mobile operator, MVNO, TV & broadband service provider, or someone offering cloud-based services like video calling apps and platforms? If so, welcome—you’re in the right place. At Commsbrief Limited, I specialize in helping businesses like yours navigate the complexities of technology and strategy to deliver measurable results.

Hi, I’m Adnan Ghayas, and I bring nearly 20 years of experience in product management, technology consulting, and business strategy. Whether you’re working to optimise network performance, launch innovative products, align roadmaps with market demands, or implementing technologies like 5G, 4G, IoT, cloud-hosting, I’m here to provide practical solutions tailored to your unique needs. My background spans the telecom, ICT, and high-tech industries, giving me a 360-degree view of the challenges and opportunities businesses face today.

What sets me apart is my ability to simplify complex systems and connect them with clear business objectives. With a foundation in product management, I’ve worked with leading brands across the telecom value chain—from network optimization for mobile operators to designing pricing strategies for MVNOs, creating business cases for unified communications solutions, and driving digital transformation for broadband providers and cloud-service platforms. My focus is on turning complex challenges into actionable strategies that align with your goals.

If your business is ready to bridge the gap between technical possibilities and commercial success, I’m here to help. Let’s work together to simplify the complex, make your data work for you, and deliver solutions that drive growth and impact.

Commsbrief Consulting Services

My consulting services empower telecom, ICT, and high-tech organizations to make informed strategic decisions and drive impactful outcomes. I specialize in product leadership, business strategy, and technology monetization, providing actionable guidance for businesses seeking to define clear product roadmaps, monetize new technologies, and build reliable business cases.

Business Case Consulting

Unlock the Secrets to Creating Business Cases That Deliver Results

Creating a business case is a critical first step, but it’s not just about securing investment—it’s about ensuring that the promises and projections made lead to real, tangible outcomes. From the initial concept to post-launch, a business case must remain a living document—constantly refined as more facts and insights become available. Once a product is launched, the performance metrics are directly tied to the original business case, comparing projections against actual results to guide future decisions.

In my Business Case Consulting service, I fill the essential role of product governance, working closely with your team to ensure that business cases are not only credible but deliver on expectations. Whether you’re launching a new product, evolving an existing offering, or evaluating strategic investments, I’ll help ensure your business case stays aligned with real-world performance, providing the confidence needed to execute successfully.

Key Services:

• Business Case Development: I’ll help you create comprehensive, investment-ready business cases that are not only aligned with your strategic goals but are designed to deliver on the promises and projections. From scratch or refinement, we’ll ensure your business case is grounded in achievable, measurable outcomes.
• Business Case Modelling: Together, we’ll build robust financial models that reflect operational and strategic realities, ensuring your business case remains credible and actionable throughout development. As facts evolve, so will your projections, giving you the flexibility to stay on course.
• Business Case Refinement: Business cases must evolve as the market and technology shift. I’ll work with you to ensure your existing business cases remain aligned with organizational priorities, stakeholder needs, and actual performance.
• Financial KPI Monitoring: Once the product is launched, I’ll help you track the performance of your business case by comparing projected results against actual outcomes. This ongoing assessment ensures that financial KPIs continue to reflect the true performance of your product, enabling you to adjust strategy as needed.

Mobile Communications Product Leadership & Strategy Consulting

Strategic Expertise for Telecom Success

In today’s rapidly evolving telecom landscape, aligning network initiatives with business goals is more critical than ever. My consulting services are designed to help clients—whether mobile operators, vendors, or cloud-hosted service providers—drive key initiatives by providing strong product leadership, ensuring that strategic goals align with technology capabilities and market needs. With expertise in mobile network technologies like GSM, UMTS, LTE, and 5G, I focus on helping you monetize these technologies by turning them into viable, profitable services.

I also offer strategic insights on selecting the right suppliers and partners, helping you make informed decisions that align with your business goals, maximizing the value of your network initiatives.

Key Services:

• Strategic Roadmaps: Develop actionable roadmaps that align your network initiatives with business priorities, competitive positioning, and market opportunities. These roadmaps will help you ensure your network investments are aligned with profitable services and new revenue streams.
• Product Requirements & Business Models: Define product requirements and craft innovative business models that unlock the potential of your network technologies. From 5G services to IoT solutions, I help you position your offerings to drive customer demand and market growth.
• Technology Monetization Strategy: Provide strategic insights on how to effectively monetize your network technologies. I focus on identifying and defining business-driven use cases that will generate tangible revenue streams from your technological capabilities.
• Vendor Selection & Partner Discussions: Advise on the supplier and partner selection process, helping you choose the right vendors and partners that align with your strategic goals. This includes guiding you through vendor discussions and helping you make informed decisions on who to work with to maximize business value.
• Pricing Strategies: Design pricing frameworks that maximize customer acquisition and revenue potential, ensuring your services remain competitive and aligned with market expectations.
• Ideation Workshops: Facilitate workshops to explore and define new business-driven use cases for emerging technologies, ensuring your product roadmap reflects both current capabilities and future trends. These sessions will lead to fresh, actionable insights for services, market strategies, and technology adoption.

Product Launch Consulting

Launch your products with confidence.

From planning to post-launch reviews, this service ensures your product launches smoothly and aligns with market expectations.

• Go-to-Market Strategies: Tailor plans for a successful launch, covering market analysis, communication, and rollout timing.
• Execution Support: Overcome operational challenges during the launch phase to deliver impactful results.
• Post-Launch Analysis: Evaluate performance, customer feedback, and market impact to refine future launches.

Technology Adoption Consulting

Unlock the potential of 5G, IoT, and emerging technologies.

This service identifies business-driven use cases and creates actionable roadmaps for adopting and monetizing cutting-edge technologies.

• Use Case Development: Identify and create real-world business use cases for emerging technologies like 5G and IoT.
• Market-Specific Roadmaps: Tailor strategies for successful technology adoption in targeted markets.
• ROI Analysis: Evaluate the financial impact of investments in new technologies.

Pricing & Propositions Consulting

Design compelling pricing models and value propositions.

Leverage market insights and financial expertise to create pricing strategies and propositions that maximize revenue potential.

• Custom Pricing Models: Develop tailored pricing strategies aligned with your business objectives.
• Market Positioning: Analyze competitive landscapes to position offerings effectively.
• Implementation Support: Seamlessly execute pricing and proposition strategies across teams.

Digital Transformation Strategy Consulting

Modernize your business operations for improved efficiency and agility.

Guide your organization through digital transformation by adopting cloud, mobile, and automation technologies effectively.

• Operational Assessments: Identify inefficiencies and areas for process improvements.
• Technology Roadmaps: Create actionable plans for adopting digital tools and automation.
• Implementation Oversight: Ensure smooth integration and change management during transformations.

Vendor Management Consulting

Optimize vendor relationships for long-term success.

Provide expertise in vendor evaluation, selection, and management to align with your business goals and maximize value.

• Evaluation Frameworks: Assess vendor capabilities and suitability for strategic objectives.
• Negotiation Strategies: Guide commercial and technical discussions to achieve optimal results.
• Partnership Plans: Develop long-term collaboration strategies for mutual success.

Customer Experience (CX) Consulting

Enhance customer satisfaction and retention through strategic CX improvements.

Analyze customer journeys, identify friction points, and create clear roadmaps to deliver seamless experiences.

• CX Assessments: Evaluate the current customer experience to uncover pain points.
• Improvement Plans: Design strategic improvements to simplify customer journeys and interactions.
• Implementation Support: Ensure effective execution of CX strategies through cross-functional collaboration.

Training and Consulting: A Seamless Offering

At Commsbrief, I offer a unique combination of training and consulting services designed to meet the needs of professionals and businesses in the telecom, ICT, and high-tech industries. My training programs, including the Business Case Masterclass and Mobile Communications Masterclass, equip individuals with the skills and knowledge to navigate complex business environments. For organizations looking to move beyond learning and into action, my consulting services provide tailored solutions that drive measurable business outcomes.

Here’s how my training and consulting offerings complement each other:

Training	Consulting
Master the art of creating reliable, actionable business cases.	Develop and refine tailored business cases to align with strategic goals and ensure successful outcomes.
Understand mobile communications technologies and market strategies.	Strategize and execute mobile communications product roadmaps and initiatives that drive growth and market alignment.
Learn how to manage financial projections and strategic decisions for business cases.	Deliver customized solutions with a focus on product leadership, technology monetization, and business growth.

My Approach

• Understanding Your Needs: I take the time to deeply understand your business objectives and challenges, ensuring that every solution is tailored to align with your strategic goals and deliver measurable results.
• Collaborative Problem-Solving: I work closely with your teams to develop practical, achievable strategies that not only address immediate priorities but also position your business for long-term success and growth.
• Personalised Support: I provide ongoing guidance, adapting strategies as needed to keep your projects on track and ensuring they deliver on their promises, empowering your teams to implement with confidence.

Why Choose Commsbrief?

• Proven Expertise: With nearly two decades of experience across telecom, ICT, and high-tech industries, I have a deep understanding of both commercial strategy and product delivery, helping businesses navigate the complexities of technology monetization.
• Tailored Solutions: I specialise in crafting practical, effective strategies that are designed specifically to meet your business goals, helping you monetise technologies like 5G and IoT while delivering value to your customers.
• Clear and Actionable Insights: I simplify complex concepts into strategies that your teams can execute with clarity and confidence, ensuring that business cases, product roadmaps, and market strategies drive measurable outcomes.

About Adnan Ghayas

I started Commsbrief Limited with a clear mission: to help people and businesses in the telecom, ICT, and high-tech industries overcome challenges with clarity and actionable insights. My experience has enabled me to bridge the gap between commercial objectives and product delivery, ensuring strategic goals align with successful execution.

Throughout my career, I’ve worked with leading global brands such as Ericsson, Vodafone, Deutsche Telekom (T-Mobile), Telefónica O2, and Sky. I’ve led product management, strategy, roadmaps, business cases, delivery, and pricing—from concept to launch. My expertise spans both B2C and B2B offerings across the entire telecom value chain—network, service, and content. I’ve worked with mobile phone tariffs, mobile and fixed broadband, unified communications, VoIP, mobile video platforms, network performance, and communications apps for mobile, tablets, laptops, and TV. Additionally, I’ve contributed to apps enabling entertainment services like co-viewing of TV content across platforms. Whether refining a business case, aligning a product roadmap, or defining successful product launch requirements and pricing strategies, I am here to help.

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Get Started Today

Are you ready to address your business challenges with clarity and purpose? Whether you want to master the skills through training or need hands-on consulting support, I’m here to help. Let’s discuss how I can help you achieve your goals through tailored consulting and expert insights.