Consulting Services

1. Business Case & Investment Readiness

You’ve got an idea or proposal, but the business case is a mess or too technical to get stakeholder buy-in. I turn complex business cases into board-ready investment packs that align with commercial, technical, and finance goals.

• Excel business case model with realistic scenarios
• Supporting PowerPoint governance deck
• Strategic narrative focused on revenue, savings, and justification
• Optional model review session with your team

📺 Watch: Business case turnaround case study

2. Pricing & Monetisation Strategy

Your pricing isn’t helping you grow. Maybe it’s too simplistic, too rigid, or not aligned with your value proposition. I help you design pricing that’s both commercially smart and easy for your sales team to use.

• Competitive pricing audit with insights
• Tiered pricing models (B2B or B2C, bundle options, freemium etc.)
• Customer-facing package structures
• Sales team cheat sheet for positioning offers

3. Product Vision, Strategy & Delivery Roadmap

You need clarity. What is this product really for? Who is it serving? How does it scale? I help you define the product’s reason to exist and turn that into a real-world delivery roadmap.

• Product vision and strategic narrative
• Competitive and market positioning
• 6 to 12-month delivery roadmap
• Alignment session with key stakeholders

4. Partner Strategy & Technical Integrations

You’re working with third-party vendors or app partners and need a structure for how it all fits together. I’ve built and led partnership models in telecom and TV platforms. I’ll help you do the same.

• Partner onboarding plan and roles
• Integration checklist and dependencies
• Legal and procurement engagement guide
• Optional rebranding or white-label rollout plan

5. Unified Comms Product Launch (B2B)

You’re launching (or relaunching) a UCaaS platform and need a clean structure around product, delivery, and governance. I’ve done this at scale and can help make the chaos manageable.

• PRD and BRD templates filled in based on your context
• Product architecture and roadmap
• Governance board pack
• Help content and partner app rebranding plan

6. Smart TV & Consumer App Strategy

You’re building a video, music, or collaboration app for TV and need clarity on the product path. I’ve launched consumer-facing TV apps for Sky and can help you map the right way forward.

• Product strategy for your smart TV app
• Audio and video enhancement priorities
• Staff or friendly customer pilot plan
• Partner integration checklist

7. Network Performance & Platforms

I help teams structure, manage, and deliver telecom network-related solutions, including mobile video, small cells, and media optimisation. I bring product management and delivery experience, and work with trusted RF design and performance partners to support end-to-end outcomes.

• Productised service frameworks for network design and optimisation
• Mobile video platforms and media compression strategy (2G to 5G)
• Small cell productisation and vendor partnership models
• KPI benchmarks, delivery flows, and governance board materials
• Business case support and vendor-ready commercial packs

📺 Watch: 5G strategy & business alignment

10. Video Calling & Smart Home Product Strategy

If you’re launching video calling experiences or smart home devices like cameras with display features, I can help structure your product vision and delivery. I’ve led end-to-end launches on large-screen TV platforms and fibre-connected home products.

• Product architecture for video calling apps (consumer or B2B)
• Smart home product integration strategy (e.g. fibre, TV, display)
• AV performance enhancement planning (camera resolution, mic, UX)
• App partner onboarding and go-to-market readiness

8. Training for Telecom & Product Teams

You want your team to learn how to build better business cases, understand telecom concepts, or price smarter. I offer two specialised masterclasses based on real delivery work.

• Business Case Masterclass
• Mobile Communications Masterclass

Engagement Model & Adaptive Pricing

Commsbrief offers flexible consulting formats to match your project goals, duration, and budget realities. Whether you need urgent advice or long-term support, we focus on delivering tangible outcomes with clear accountability.

📦 Engagement Formats

• Quick Fixes (1-3 days): For targeted support like a pricing audit, business case review, or vendor evaluation.
• Project-Based (2-8 weeks): Ideal for scoped initiatives like a UCaaS product launch, network investment strategy, or automation roadmap.
• Ongoing Support (Retainers): For continued advisory roles such as a fractional product leader or telecom strategy partner.

🌍 Adaptive Global Pricing

We follow a consistent pricing structure, but adapt rates based on project scope, engagement duration, and regional economic factors. This ensures our work remains both valuable and accessible in different markets.

• Clients in the UK, US, or Canada are typically quoted at our baseline rate.
• Pricing may vary for other regions depending on local market dynamics and project requirements.

All quotes are provided in USD (EUR available for EU clients). Every Consulting engagement begins with a free 30-minute discovery call to align on your goals, scope, and budget expectations.

💡 Engagement Flexibility

• Combine services – such as business case development + pricing strategy – into a single streamlined engagement
• Choose between hourly, daily, or fixed-fee structures based on the nature of the work
• Custom options available for startups, non-profits, and long-term partners

Note: While exact pricing is not listed on this page, all engagements are scoped with clear deliverables and mutual expectations. The discovery call is your opportunity to explore the most practical and cost-effective way forward.

About Me

I’m Adnan Ghayas, a product leader with over 19 years of experience building and delivering telecom and technology solutions across Europe. My work has focused on turning ideas into commercially successful products – from concept to launch, from business case to stakeholder approval, and from strategy to delivery.

I’ve led major product launches at Sky, O2, Vodafone, Deutsche Telekom, and Ericsson. That includes unified communications platforms with CRM and eFax integration, apps across mobile, tablet, and desktop, smart TV applications, fibre broadband rollouts, mobile video optimisation platforms, and small cell solutions. I’ve also led the development of network performance services used by global mobile operators.

My background brings together commercial and technical depth. I’ve worked as a product manager, pricing and proposition manager, owned investment-ready business cases, created tariff models for B2B and B2C, and defined roadmaps and delivery plans that get real products built. I know how to align product, engineering, finance, and partners to get things done.

Areas I Focus On

• Product strategy, vision, and delivery planning
• Roadmap ownership and cross-functional team leadership
• Business case modelling in Excel with board-ready decks in PowerPoint
• Customer-facing pricing, tariff structures, and proposition design
• Unified communications platforms with CRM, eFax, and multi-device support
• Mobile video and radio network performance productisation
• Smart TV and connected device app launches
• Commercial and technical partner integration management

Product Launches I’ve Delivered

• Vodafone Unified Comms – Delivered across Germany and European markets
• Sky TV Zoom App – Video calling on large-screen TVs
• Sky Karaoke App – Consumer entertainment on connected TV platforms
• Network performance services – Delivered globally through telecom vendors and partners