Business Case Masterclass | Adnan Ghayas

Business Case Masterclass

Unlock the Secrets to Creating Robust Business Cases

Are you ready to elevate your skills and drive strategic initiatives in your organization? Join our specialized masterclass designed for professionals in the telecom, ICT, and high-tech industries. Learn from Adnan Ghayas, a seasoned product management professional with over 18 years of experience working with leading global brands.

Course Overview

Our Business Case Masterclass offers exclusive, hands-on training on developing, evaluating, and presenting business cases that secure investments and drive success. This masterclass provides tailored solutions to meet the needs of both individuals and teams looking to enhance their skills. It highlights the distinction between product management and project management business cases, focusing on financial metrics and business case models to secure investments and prioritize products in governance boards.

Participants will engage in a learning experience that simulates being in a business meeting rather than a traditional classroom. This approach helps to create an on-the-job learning environment, making the training highly relevant and immediately applicable.

Practical Aspects of the Course

This masterclass simulates on-the-job learning, providing both theoretical knowledge and practical skills. By focusing on real-life examples, practical exercises, and comprehensive business case summaries, participants will learn how to apply business case principles effectively. Gain the expertise to navigate, refine, and confidently present both new and inherited business cases.

  • Industry Knowledge: Gain comprehensive insights into the telecom, ICT, and high-tech industries, covering key concepts, financial metrics, and stakeholder alignment.
  • Application of Knowledge: Through practical exercises and real-world examples, participants will see how business case principles translate into real-world deliverables. This includes:
    • Business Case Development: Understand what a business case might look like in the context of telecom and high-tech industries, including examples for products such as HD boosters and video optimization platforms.
    • Financial Metrics: Learn how to apply financial metrics such as Revenues, Direct Costs, Indirect Costs, Allocated Costs, OPEX, EBITDA, CAPEX, FCF, Cumulative FCF, Payback Period, NPV, IRR, and ROI within business cases.
    • Stakeholder Alignment: Explore how to align business cases with stakeholder expectations and organizational goals.
    • Business Case Models: Identify and analyze different business case models relevant to the telecom and high-tech sectors, including direct revenues, indirect revenues, revenue protection, and cost savings.

Course Depth, Duration, and Agenda

Duration: 10.5 hours (Three sessions of 3.5 hours each)

Agenda:

Day 1 (Session 1 – 3.5 hours)

  • Introduction (10 minutes)
  • Business Case Basics (30 minutes)
    • What is a Business Case?
    • Why Do You Need a Business Case?
    • Types of Business Cases
  • People in a Business Case (20 minutes)
    • Stakeholder Roles in a Business Case
    • Building Alignment Across Teams
  • Maturity of a Business Case (15 minutes)
    • The Evolution of a Business Case
    • Post-Launch: Continuous Refinement
  • Break (10 minutes)
  • Perception of a Business Case (25 minutes)
    • Clarifying the Perception of a Business Case
    • Building a Reliable Business Case
  • Business Case Models (60 minutes)
    • What is a Business Case Model?
    • Creating New Business Cases
    • Navigating Inherited Business Cases (Excel)
    • Using the example of a mobile operator dealing with churn challenges
  • Break (10 minutes)
  • Q&A (30 minutes)

Day 2 (Session 2 – 3.5 hours)

  • Quick Recap (10 minutes)
  • Business Case Models Continued (60 minutes)
    • Key Types of Business Case Models
    • Using the example of a global mobile operator with a portfolio of mobile communications solutions (Slides + Excel)
  • SaaS Business Model: Understanding CAPEX and OPEX (15 minutes)
    • SaaS as an OPEX Model and Misconceptions
    • CAPEX vs. OPEX in SaaS and Cloud Services
  • Break (10 minutes)
  • Business Case Metrics
    • Focus on Projections, Not Accounting (5 minutes)
    • Foundation Metrics (70 minutes)
    • Break (10 minutes)
  • Q&A (30 minutes)

Day 3 (Session 3 – 3.5 hours)

  • Quick Recap (10 minutes)
  • Analysis Metrics Part I (45 minutes)
    • EBITDA
    • Contribution Margin vs. EBITDA
    • Free Cash Flow (FCF)
    • Cumulative Cash Flow (CCF)
  • Break (10 minutes)
  • Analysis Metrics Part II (60 minutes)
    • Payback Period
    • NPV (Net Present Value) and Discount Rates
    • IRR (Internal Rate of Return)
    • ROI (Return on Investment)
  • Business Case Review (45 minutes)
    • Summary tab (Excel)
    • Business Case – Direct Revenue (Excel)
    • Business Case – Indirect Revenue (Excel)
    • Business Case – Cost Savings (Excel)
  • Break (10 minutes)
  • Final Q&A (30 minutes)

About Adnan Ghayas and Commsbrief Limited

Hello, I’m Adnan Ghayas, the founder of Commsbrief Limited. My passion is to provide tailored training and consulting services to help professionals and organisations in the telecom, ICT, and high-tech industries navigate complex challenges with clarity and confidence.

My goal is to take complex concepts and turn them into actionable insights—giving you the tools you need to make better decisions and deliver measurable results.

With over 18 years of experience at global brands like Ericsson, Vodafone, Deutsche Telekom, Telefónica O2, and Sky UK, I’ve had the privilege of working across both technical delivery and commercial strategy. This diverse experience allows me to bridge the gap between engineering and business priorities, ensuring solutions that are both strategic and practical.

Through Commsbrief, I deliver structured programs like the Business Case Masterclass, as well as bespoke consulting services. These are designed with your specific challenges in mind—whether it’s understanding the latest in 5G technology, creating robust business cases, or crafting strategies for product and market alignment.

What sets Commsbrief apart is the personal and consultative approach I bring to every project. I understand how overwhelming telecom and ICT concepts can be, and I pride myself on making them accessible and relevant. This approach ensures that every session or consultation empowers you with clear, actionable knowledge that you can apply immediately.

Whether you’re a business professional looking to deepen your understanding of mobile communications or an organisation seeking tailored solutions to navigate today’s dynamic telecom landscape, I’m here to help. My focus isn’t just on delivering training or advice—it’s on ensuring you walk away with the confidence and capability to achieve your goals.

— Adnan Ghayas, Founder, Trainer, and Consultant, Commsbrief Limited

Pricing

One-on-One Training: $2,850 per training

Launch Price: $2,500 (save $350 – limited time only!)

Group Training Pricing:

  • 2 Participants: $2,450 per participant
  • Launch Price: $2,250 per participant (save $200 each – limited time only!)
  • 3 Participants: $2,350 per participant
  • Launch Price: $2,150 per participant (save $200 each – limited time only!)
  • 4 Participants: $2,300 per participant
  • Launch Price: $2,100 per participant (save $200 each – limited time only!)

If you’re booking for a group of 5 or more participants (up to a maximum of 10 participants), or if you’re a company looking to train your employees, please email adnan.ghayas@commsbrief.com for a customized quote tailored to your specific needs.

Elevate your strategic initiatives and master the art of creating compelling business cases with our Business Case Masterclass for Telecom, ICT, and High-Tech Industries. Gain the practical skills and industry insights needed to secure investments and drive success in today’s competitive landscape.

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