Business Case Training Suite
Build, Review, or Present Business Cases That Get Approved
Are you ready to strengthen your business case skills and drive smarter decisions across your organisation? Our Business Case Training Suite is designed for professionals in the telecom, ICT, and high-tech industries who want to understand, build, or present powerful business cases that get results.
Learn from Adnan Ghayas, a seasoned product management professional with over 18 years of experience working with leading global brands. Whether you’re aiming to confidently review business cases, build your own from scratch, or co-develop a real finance-ready case, we have a course designed for you.
Build or Review Business Cases with Confidence
Our Business Case Training Suite offers three distinct learning paths designed to match your stage, needs, and professional context. Whether you’re looking to understand how business cases work, build them from scratch, or co-create one for real-world approval, each course delivers practical, high-impact learning.
The Reviewer course helps you confidently understand and interpret business cases, so you can contribute meaningfully to discussions and make sense of financial language and business logic.
The Builder course goes further, giving you the tools, structure, and hands-on guidance to create your own business case using proven templates and methods – ideal for product managers, consultants, and professionals preparing to take ownership of financial narratives.
The Masterclass is a collaborative experience for those with an actual business case to build. You’ll work with a business case expert to co-develop a live, finance-ready draft using your real inputs – making this course both a training and a delivery milestone.
All courses are immersive and grounded in practical examples. Instead of academic lectures, you’ll step into a simulated business environment that reflects how decisions are made in the real world – so your learning is not only insightful, but immediately applicable.
| Delivery Format, Focus & Pricing | Reviewer (2.5 hrs) |
Builder (7.5 hrs) |
Masterclass (10.5 hrs) |
|---|---|---|---|
| Format | Live – Group or 1-on-1 | Live – Group or 1-on-1 | Live – Group or 1-on-1 |
| Financial & Business Concepts | Core financial terms explained in context | Full concept walkthrough with examples and use cases | Full walkthrough + applied to live business logic |
| Pricing | $325 (1-on-1) $300 (Group) |
$1,500 (1-on-1) $1,250 (Group) |
$2,450 (1-on-1) $1,750 (Group) |
| Training Content & What You Get | Reviewer (2.5 hrs) |
Builder (7.5 hrs) |
Masterclass (10.5 hrs) |
|---|---|---|---|
| Concepts Covered | ✔️ Core concepts (essentials) | ✔️ All key business case concepts | ✔️ All key business case concepts |
| Application of Concepts | ✔️ Concepts discussed and applied during case review | ✔️ Applied in a structured case-building exercise | ✔️ Applied in a structured case-building exercise and a bespoke live case |
| Business Case(s) Used | A business case selected for review | A complex business case reviewed and rebuilt | A complex business case reviewed and rebuilt + a real bespoke business case from participant |
| Excel Use | ✔️ Review of summary tab and key tabs | ✔️ Guided creation using summary tab and calculation logic | ✔️ Guided creation using summary tab and calculation logic + customized Excel based on participant’s inputs |
| Business Case Created During Training | ✖️ Not applicable | ✔️ Participant builds a complete case during the session | ✔️ Participant builds a case during the session + co-creates their real business case |
| Customization Based on Participant’s Needs | ✖️ | ✖️ | ✔️ Fully customized based on participant’s pre-submitted context |
| Slides Provided | ✔️ Essentials slide deck | ✔️ Full slide deck for Builder course | ✔️ Builder slide deck + any custom slides used in bespoke session |
| Summary Tab Template | ✖️ Not included | ✔️ Included for reuse | ✔️ Included and applied within both structured and bespoke work |
| Pre-Course Input Required | ✖️ | ✖️ | ✔️ Participant submits story and context before training to enable pre-structuring |
| What You Leave With | Insight into structure, key financial metrics, and practical language + slides | Business case you build + summary tab template + complete course slides | Business case you build + bespoke business case draft + slides + templates + strategic framing tools |
| Business Case Ownership | View and discuss only | Build and keep your own example | Co-create and own your actual business case and supporting files |
| Post-Training Review Session | ✖️ | ✔️ 30-minute review session for clarification and feedback | ✔️ 1-hour follow-up review session for feedback and guidance |
Book Your Training Session
Reviewer Course
One-on-One: $325
Group: $300 per participant
A short, high-impact session to help you review and interpret business cases with clarity.
Builder Course
One-on-One: $1,500
Group: $1,250 per participant
A hands-on full-day session where you build your own business case using practical templates and guided logic.
Masterclass
One-on-One: $2,450
Group: $1,750 per participant
A customised 10.5-hour programme where we co-develop your real business case using your company’s inputs.
To book your training, simply click the button below to send us an email.
Or email directly: adnan.ghayas@commsbrief.com
Practical Aspects of the Course
These business case courses simulate on-the-job learning, providing practical skills alongside real-world business logic. By focusing on live examples, practical exercises, and business case walkthroughs, each course helps participants build confidence in applying business case principles effectively – whether reviewing, creating, or owning business cases.
- Industry Knowledge: Gain targeted insights into the telecom, ICT, and high-tech industries, including key financial metrics, terminology, and stakeholder alignment.
- Application of Knowledge: Work through structured examples and real deliverables to understand how business cases are developed, reviewed, and presented. Depending on the course, participants will engage in activities such as:
- Business Case Development: Learn what a business case looks like in the telecom and tech context, including examples such as HD boosters and video optimisation platforms.
- Financial Metrics: Apply practical metrics including Revenues, Direct Costs, Indirect Costs, Allocated Costs, OPEX, EBITDA, CAPEX, FCF, Cumulative FCF, Payback Period, NPV, IRR, and ROI within actual use cases.
- Stakeholder Alignment: Understand how to align business cases with stakeholder expectations and organisational priorities.
- Business Case Models: Identify and evaluate models including direct revenue, indirect revenue, revenue protection, and cost savings – and apply them within structured or bespoke business case scenarios.
Course Structures & Learning Flow
Each course in the Business Case Training Suite is purpose-built. You’ll find the right depth and guidance based on your goals – whether you’re reviewing, building, or co-developing a real business case.
🔍 Reviewer Course – 2.5 Hours
This short, high-impact session helps you interpret and review business cases with clarity. You’ll learn key concepts, navigate a real case, and walk away confident in business case conversations.
- Live overview of financial terms and business logic
- Guided walkthrough of a real business case (summary + key tabs)
- Practical tips on reading, reviewing, and contributing meaningfully
🛠️ Builder Course – 7.5 Hours + 30-Min Follow-Up
A full-day course where you build your own business case from scratch using structured slides, a summary tab template, and calculation logic – all under guided support.
- Deep dive into key business case metrics and models
- Walkthrough of a complex business case to break down real logic
- Guided business case creation – yours to keep
- Post-training 1-on-1 session for feedback and refinement
🧠 Masterclass – 10.5 Hours + 1-Hour Follow-Up
This customised programme blends deep learning with real delivery. You’ll co-create a finance-ready business case based on your actual business context – ideal for strategic approvals and real-world investment cases.
- Pre-training: you submit your story, and we structure your Excel model in advance
- Live training across three sessions covering concepts, modelling, and co-creation
- Hands-on development of your real business case using your data
- Post-training 1-hour session to review your updated business case
About Adnan Ghayas and Commsbrief Limited
Hello, I’m Adnan Ghayas, the founder of Commsbrief Limited. My passion is to provide tailored training and consulting services to help professionals and organisations in the telecom, ICT, and high-tech industries navigate complex challenges with clarity and confidence.
My goal is to take complex concepts and turn them into actionable insights—giving you the tools you need to make better decisions and deliver measurable results.
With over 18 years of experience at global brands like Ericsson, Vodafone, Deutsche Telekom, Telefónica O2, and Sky UK, I’ve had the privilege of working across both technical delivery and commercial strategy. This diverse experience allows me to bridge the gap between engineering and business priorities, ensuring solutions that are both strategic and practical.
Through Commsbrief, I deliver structured programs like the Business Case Masterclass, as well as bespoke consulting services. These are designed with your specific challenges in mind—whether it’s understanding the latest in 5G technology, creating robust business cases, or crafting strategies for product and market alignment.
What sets Commsbrief apart is the personal and consultative approach I bring to every project. I understand how overwhelming telecom and ICT concepts can be, and I pride myself on making them accessible and relevant. This approach ensures that every session or consultation empowers you with clear, actionable knowledge that you can apply immediately.
Whether you’re a business professional looking to deepen your understanding of mobile communications or an organisation seeking tailored solutions to navigate today’s dynamic telecom landscape, I’m here to help. My focus isn’t just on delivering training or advice—it’s on ensuring you walk away with the confidence and capability to achieve your goals.
— Adnan Ghayas, Founder, Trainer, and Consultant, Commsbrief Limited
Elevate your strategic initiatives and master the art of creating compelling business cases with our Business Case Training Suite for Telecom, ICT, and High-Tech Industries. Gain the practical skills and industry insights needed to secure investments and drive success in today’s competitive landscape.
Or email directly: adnan.ghayas@commsbrief.com